Hot

EA wants to place in-game ads in its full-price AAA games, again ( www.techspot.com )

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during 'Replay' moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in...

EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO ( www.tomshardware.com )

EA CEO Andrew Wilson confirmed the company is considering putting ads in traditional AAA games — titles that players purchase up-front for around $70 apiece. In the Q&A part of EA’s latest earnings call, Eric Sheridan from Goldman Sachs asked Wilson about dynamic ad insertion in traditional AAA games. Wilson said,...

  • All
  • Subscribed
  • Moderated
  • Favorites
  • random
  • All magazines